If this makes you want to help, there’s a place for you.
We’re still one family, starting small and learning as we go. Support simply helps us turn a good intention into something useful for a real person.
Financial support is never the only way to be part of this. Showing up, sharing, and loving your own neighbor count too. ♡
“We want support to feel like neighbors helping neighbors — never like a sales pitch.”
— The family behind 12:31 ♡A little can become something very real.
Your support helps fund neighbor projects, practical supplies, and the costs of operating and growing The 12:31 Project so we can keep showing up well.
A small, memorable way to help us say yes to the next neighbor and keep the project moving.
Think groceries, care-package items, hardware, or a practical supply.
Help take a meaningful piece of a project off someone’s plate.
Help fund larger materials, essentials, or multiple project needs.
Secure support is open.
Your support will be processed through our secure checkout.
People first. Always.
Support never buys access to a neighbor, their story, or a camera moment.
We’ll explain what support makes possible as the project grows.
You never have to contribute, buy merch, or follow us to participate in kindness.
Unless specifically stated otherwise, contributions should not be assumed to be tax-deductible.
Merch with a reason behind it.
We don’t want a giant logo slapped on random stuff. The goal is simple pieces you’d actually use — and a mark that might make someone ask, “What’s 12:31?”
More than merchYou can support this without spending a dollar.
Tell us about a neighbor. Volunteer a skill. Share a project. Do one kind thing where you live. The mission works when people participate — not just when they purchase.
If The 12:31 Project grows, we want it to grow without losing the thing that made us start: noticing a person, protecting their dignity, and doing what we can with what we have.