Bring what you do well. We’ll put it to work for a neighbor.
Sometimes the thing standing between a family and a lighter day is paint, a truck, furniture, skilled hands, groceries, or simply the money to say yes. We want partnerships to begin with that need — not with a logo placement.
The need comes first.
The 12:31 Project is a family-led mission inspired by Mark 12:31. We’re looking for partners who can help us solve a real problem for a real person — while keeping that person’s dignity at the center.
Help that actually helps.
We’d rather receive the exact gallon of paint a project needs than force a flashy partnership that doesn’t fit.
People before content.
No neighbor ever has to perform a difficult season for a camera in order to receive help.
Clear from the beginning.
If we work together, we’ll agree on the contribution, expectations, timing, and any appropriate acknowledgment before the project begins.
Start with what you already have.
You don’t need to invent a special sponsorship package. Tell us what your company, team, or trade does well, and we’ll look for a natural fit when a neighbor needs it.
Put useful things where they’re needed.
Paint, tools, furniture, home goods, building materials, organization products, outdoor supplies, school items, groceries, or other project-specific needs.
Help us say yes.
Fund all or part of an approved neighbor project, from a small practical need to materials for a larger day of service.
Lend the thing you’re good at.
Tradespeople, movers, landscapers, designers, printers, photographers, organizers, and other skilled professionals can expand what our family can realistically do.
Help the good travel farther.
Local businesses, organizations, and aligned brands can help rally volunteers, provide space or logistics, support a recurring initiative, or amplify a project when it makes sense.
Simple, thoughtful, and need-first.
We’re building this slowly on purpose. Every partnership should make the actual project easier — not make the project serve the partnership.
Tell us what you can offer.
Products, funding, a service, skilled labor, a local connection, or simply an idea you think could help.
We look for the right fit.
We’ll consider current and upcoming neighbor needs, location, timing, safety, and whether the partnership feels natural.
We agree on the details.
Contribution, project scope, timing, acknowledgment, content expectations, and permissions are made clear before anyone commits.
People are never the product.
We’re happy to acknowledge partners when it genuinely fits the story. But help is never conditional on filming, a testimonial, or someone sharing more of their life than they want to.
Have something that could help?
Tell us about it. We’re open to national brands, neighborhood businesses, tradespeople, service providers, and organizations that want to make something practical possible.
A simple “we have 20 gallons of paint,” “our crew could volunteer,” or “we’d like to fund a project” is a perfectly good place to begin.
One thing we’ll never ask: a neighbor to trade their privacy for help. If a project isn’t meant to become content, it can still matter.